Companies and businesses that have limited staff, time and resources have enjoyed the benefits of SEAPRWire’s Guided They through an integrated media and marketing communications plan, which is developed from a media communications survey with the guidance of a dedicated Gaining media advantage Strategist (GMAS). SEAPRWire team listens carefully to understand the unique pain points of the company and creates a “customerized” Earned Media Plan to implement, thus shortening the time it takes to achieve the Gaining media advantage: greater brand awareness, increased website traffic, greater return on media and marketing communications spend, and increased sales.
“Their customers have not missed a beat and have quickly adapted this disruptive PR innovation,” said Tom, Director of Earned Media Strategy at SEAPRWire, “Earned media and direct outreach is the best way to grow brand awareness. Their customers who have experienced the Guided They approach have successfully landed mentions on YAHOO, ACNNewswire, BusinessInsider, SEANewswire, JCN Newswire, Associated Press, ASIA ONE, etc.”
With its high-tech, high-touch solution, SEAPRWire team addresses the risks associated with procuring and implementing complicated PR software, without the need for outsourcing or hiring a full-time equivalent. Traditionally, news releases were sent out on the wire in hopes of being picked up, but through the Guided Tour, customers are assured that their campaigns are taken care of, with their GMAS connecting them with the right media contacts. This high-touch process increases the value of each news release by wrapping multiple campaigns across various channels. As a result, customers are effectively lowering their paid-media costs.
“This approach has become the go-to solution for many companies across all variables to fill in the gap of their media and marketing communications,” said Tom, “Over the years, SEAPRWire team has worked diligently to create a platform based on customer needs, and now SEAPRWire team deliver the best-in-class platform as a service, reducing the time it takes for their customers to implement their go to market strategies.”
The Gaining media advantage Guided They have been designed to empower the Gaining media advantage by developing a “customerized” plan for each customer. A Gaining media advantage Strategist implements the plan, sending the right message at the right time to the right audience through the right mediums. Customers are also provided with a media communications calendar, services to set up, operate and manage media databases, media monitoring alerts, statistical analysis, reporting and media room news collection and sharing to ensure Customer Success.
SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian …
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